Coffee is the most consumed beverage on the planet—and the most profitable. But when you buy your daily cup, are you paying for premium ingredients or just premium marketing?
The LiveGood Organic Coffee and Super-Mushroom Blend has taken the health world by storm by offering a superior functional coffee for an astonishingly low wholesale price.
We put it head-to-head against one of the most recognizable and highly-priced brands on the market: Black Rifle Coffee Company (BRCC). This is The Supplement Auditor’s price and ingredient audit.
The Competitor: Why Black Rifle Coffee Costs More
BRCC is a fantastic example of a modern, successful coffee brand built on powerful marketing, patriotism, and a high-profile brand presence. However, when you buy a bag of their premium roasts, a significant portion of the cost goes toward that massive marketing machine, not necessarily a superior product.
While their coffee beans are ethically sourced and roasted in the U.S. (like most high-end roasters), the final product is, at its core, simply coffee.
When we audit this type of brand, the goal is to ask: “Is the value in the beans or the branding?” For most consumers, the $16-$18 price tag for a regular bag of their roast pays for the advertising, not the added health benefits.
The LiveGood Advantage: Clean Ingredients for $17.95
LiveGood’s approach is fundamentally different. They do not sell a simple roasted bean. They sell a functional superfood coffee blend that includes high-value, clinically studied mushrooms and ingredients.
For less than the retail cost of a basic bag of BRCC, you get a full month’s supply of coffee that delivers:
- Adaptogens: Lion’s Mane and Cordyceps to help with focus and energy.
- Immunity Support: Reishi mushroom for overall wellness.
- Weight Management: Green Tea, Garcinia Cambogia, and other ingredients to support metabolism.
It is organic, clean, and tested—it simply passes the audit on both ingredient quality and price, which no other specialty coffee can claim.
Price & Value Breakdown: The Auditor’s Table
This comparison shows why paying the wholesale membership price is a non-negotiable choice for any budget-conscious, health-focused coffee drinker.
| Feature | Black Rifle Coffee (Premium) | LiveGood Organic Coffee |
|---|---|---|
| Key Ingredients | Single-origin or blend roasted beans. | Organic Coffee + 6 Mushroom Superfood Blend (Reishi, Cordyceps, etc.) |
| Size/Servings | 12oz Bag (approx. 24 servings) | 30 Servings |
| Wholesale/Member Price | N/A | $17.95 |
| Retail Price | $15.99 – $17.99 | $28.00 |
The Verdict: Audit Passed – Your Wallet Wins
Why pay the same price for a simple bag of roasted coffee when you can get a certified organic, functional superfood blend with mushrooms for the exact same amount?
The LiveGood wholesale model removes the marketing tax and the middleman, delivering exceptional quality directly to you. Start your day with a product that fuels your health, not just your coffee addiction.