If you’ve ever bought protein powder, you know the giant black and gold tubs of Optimum Nutrition (ON) Gold Standard Whey. It is the industry benchmark for quality, flavor, and, unfortunately, retail price.
But the fitness world has changed. Protein is no longer just about grams per scoop; it’s about source, purity, and price per serving.
The Supplement Auditor took the best-selling protein on the market and put it against the rising star of wholesale wellness: LiveGood’s Organic Complete Plant-Based Protein.
The results show you’ve been paying an unnecessary brand tax on your gains.
The Problem with the Gold Standard: Cost and Fillers
Optimum Nutrition Gold Standard is effective, but it comes with two primary drawbacks that LiveGood solves:
- The Price Barrier: A 2-lb tub costs around $40-$45, meaning you pay over $1.20 per serving. This massive markup covers the complex supply chain, retail distribution, and heavy advertising costs.
- The Ingredient Trade-Off: While it’s high in protein, it uses a blend of Isolate, Concentrate, and Hydrolyzed Whey, along with artificial flavors and sweeteners (like Sucralose and Acesulfame Potassium).
For health-conscious buyers, paying a high price for a highly processed supplement with artificial ingredients no longer makes sense.
The LiveGood Solution: Clean, Complete, and Cost-Effective
LiveGood offers an Organic Complete Plant-Based Protein powder. This is an immediate game-changer because plant-based proteins (Pea and Hemp) are known for being cleaner and easier to digest for many people.
LiveGood’s Protein passes the audit because:
- It’s Complete: It contains all nine Essential Amino Acids.
- It’s Clean: It has zero artificial sweeteners, zero soy, and zero dairy.
- It’s Value-Driven: At the member price, it costs just $0.73 per serving, a massive saving.
Price & Ingredient Audit: Whey vs. Plant
The side-by-side comparison below reveals that you can achieve your fitness goals with cleaner fuel and keep more money in your wallet.
| Feature | Optimum Nutrition Gold Standard (2lb) | LiveGood Complete Plant Protein |
|---|---|---|
| Protein Source | Whey (Dairy) | Organic Pea and Hemp (Plant-Based) |
| Protein per Serving | 24g | 20g |
| Artificial Sweeteners | Yes (Sucralose, Acesulfame Potassium) | No |
| Wholesale/Member Price | N/A | $22.00 |
| Retail Price | $40.00 – $45.00 | $35.00 |
The Auditor’s Conclusion: Stop Paying the Whey Tax
If you are currently paying $40 for a 2-lb tub of whey that includes artificial ingredients, you are overpaying by 50% for an inferior source of protein.
LiveGood gives you the power to choose clean, plant-based fuel for your muscles at a price point that makes daily supplementation sustainable. Why pay more for less?