By: The Supplement Auditor
If you listen to podcasts, you’ve heard of AG1 (formerly Athletic Greens). It’s everywhere. Joe Rogan drinks it. Tim Ferriss drinks it. But let’s be honest: Are you paying for the ingredients, or are you paying for their multi-million dollar ad budget?
For years, AG1 has been the “King of Greens,” charging a premium $79 to $99 per month for a bag of powder.
But a new challenger, LiveGood, has entered the ring with a disruptive promise: USDA Organic Super Greens for just $18.
Yes, you read that right. $18.
Is it too good to be true? Or have we just been overpaying for green dust for the last decade? We bought both, tasted both, and analyzed the labels. Here is the brutal truth.
The Comparison: David vs. Goliath
| Feature | AG1 (Athletic Greens) | LiveGood Super Greens |
|---|---|---|
| Monthly Price | $79.00 – $99.00 | $18.00 (Member Price) |
| Price Per Serving | $2.63 | $0.60 |
| USDA Organic? | No (Some ingredients only) | YES (100% Certified) |
| Ingredients | 75+ (Kitchen Sink Approach) | Focused Superfood Blend |
| Transparency | Proprietary Blends (Hidden amounts) | Full Label Disclosure |
| Taste | Sweet/Vanilla (Stevia) | Earthy/Raspberry Tea |
The “Dirty” Secret of AG1
Why does AG1 cost so much? Two reasons:
1. Influencer Taxes: They pay millions to podcasters to read their ads. You are paying for that.
2. Vitamin Stuffing: AG1 is packed with synthetic vitamins (Vitamin C, B-Complex, etc.). While this looks good on a label, many nutritionists argue that expensive urine is the only result if your body can’t absorb it all.
Why LiveGood Wins the Logic Test
LiveGood’s philosophy is simple: Don’t pay for what you don’t need.
Their Super Greens blend focuses on the expensive stuff that is hard to get from food: Organic Wheat Grass, Ashwagandha, Spirulina, Chlorella, and Moringa. They don’t stuff it with cheap synthetic vitamins just to inflate the price.
The Math:
• You could buy LiveGood Super Greens ($18)
• PLUS a high-end Multivitamin ($10)
• PLUS a separate Probiotic ($15)
• TOTAL: $43.00
You are still saving $36 a month compared to just ONE bag of AG1.
The Taste Test
• AG1: Tastes smooth, almost like bubblegum or vanilla. It’s heavily engineered to not taste like “greens.”
• LiveGood: Tastes like… greens. It has a light raspberry tea flavor, but it’s definitely more earthy.
• The Verdict: AG1 wins on taste, but is “better taste” worth an extra $700 per year? We don’t think so.
Final Verdict: The Inflation Buster
In this economy, spending $100 a month on a single supplement is hard to justify. AG1 is a luxury product for people who don’t look at price tags.
LiveGood is the “Costco” of the supplement world. You pay a small membership fee ($9.95/mo) to get access to factory-direct pricing on everything—greens, protein, CBD, and vitamins.
If you want to keep funding podcast ads, buy AG1.
If you want 100% USDA Organic greens for less than $1 a day, the choice is obvious.